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Thinking techniques

Idea evaluation




Programmed thinking techniques encourage participants to use structured or logical ways of thinking in order to solve a problem or create a new idea. An example of this would be to think about a problem from a number of key perspectives or in terms of certain product attributes.

Lateral thinking techniques were popularised by Edward de Bono and tend to encourage participants to think freely, instead of our minds getting stuck into certain patterns of thinking. When performed as a group each person's idea will tend to spark off more ideas in others.

Some companies find these techniques an excellent way to produce a portfolio of application areas for their business, which can be very valuable when attracting additional investment or formulating a business plan. 

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