Programmed thinking techniques encourage participants to
use structured or logical ways of thinking in order to solve a problem or
create a new idea. An example of this would be to think about a problem from
a number of key perspectives or in terms of certain product attributes.
Lateral thinking techniques were popularised by Edward de
Bono and tend to encourage participants to think freely, instead of our
minds getting stuck into certain patterns of thinking. When performed as a
group each person's idea will tend to spark off more ideas in others.
Some companies find these techniques an excellent way to
produce a portfolio of application areas for their business, which can be
very valuable when attracting additional investment or formulating a