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   Technology push or market pull?

At Execulence we believe that neither one of these approaches is successful in isolation. It may be that your new product is so ground-breaking that no predicate for it exists - so how do you find out what the customer wants?

By understanding what your technology has to offer and exploring that technology with your customers,  Execulence is able to help you marry your technology with it's demand - ensuring that it can be exploited in the most optimal way to meet your customers needs and wants.

In particular, Execulence has experience in exploring requirements with customers and getting a clear idea for what is essential, desirable or nice to have, not forgetting of course what your competitors are offering and ensuring you have differentiation.

   What does you product need?

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