Technology push or market pull?
At Execulence we believe that neither one
of these approaches is successful in isolation. It may be that your new
product is so ground-breaking that no predicate for it exists - so how do
you find out what the customer wants?
By understanding what your technology has to offer and exploring that technology with your customers, Execulence is able to help you marry
your technology with it's demand - ensuring that it can be
exploited in the most optimal way to meet your customers needs and wants.
In particular, Execulence has experience in exploring requirements with
customers and getting a clear idea for what is essential, desirable or nice
to have, not forgetting of course what your competitors are offering and ensuring
you have differentiation.